A Shopify rebuild that transformed a Ghanaian fashion label into a globally shoppable brand.
Seraban Clothing Limited
Fashion · Accra, Ghana
The Challenge
A beautiful product line held back by a clunky, visually inconsistent store. Poor mobile experience and slow load times. No clear collection hierarchy made it hard for diaspora shoppers to discover and buy.
Our Approach
Mapped the full shopper journey, browse, discover, convert. Reorganised collections by occasion and season. Added multi-currency and multi-language support for international reach.
The Solution
A redesigned Shopify store with clean editorial layouts. A seasonal collection structure (Balance, Festive Essence, Spring Awakening). Brand identity refreshed to feel premium without losing its Ghanaian roots.
A fashion-forward store that converts browsers into buyers, from Accra to the diaspora.
Result
2.4×
Increase in average session duration after the relaunch.
Result
45%
Drop in cart abandonment rate following the UX redesign.
Result
Global
Multi-currency & multi-language store now reaching diaspora shoppers worldwide.
“The old store felt like a compromise. The new one actually feels like us, elevated, Ghanaian, and ready for the world. Orders started coming in from the UK and US within the first month. Seraban Clothing, Brand Team”
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